Safeway - Rockridge Shopping Center

Rockridge Center Safeway Project Archive

Monday, November 1, 2010

Nov. 6, 2010: Land Use Committee Discusses the Center

The Land Use Committee discussed design aspects of this very large project at its October meeting. The committee expressed concerns about the large amount of surface parking being proposed, the location of the Safeway at the rear of the center and far removed from transit stops, the ineffective use of the project’s frontage on the adjoining quarry pond, and the relative inactivity of the design’s Broadway and Pleasant Valley street frontage.

Land Use Committee Meeting

Event Time: 
Wednesday, December 18, 2013 - 7:30pm - 9:00pm
Rockridge Library

Consider, discuss and make recommendations to the Board of Directors on land use projects and issues in Rockridge.

All Rockridge residents are welcome to attend.

Your comments, pro or con, on all issues are encouraged. Please direct your comments to LUC Chair, RCPC, 4123 Broadway PMB 311, Oakland, CA 94611 or via e-mail to

Public Hearing on Safeway Rockridge Center

Event Time: 
Wednesday, September 25, 2013 - 6:00pm - 10:00pm
City Council Chambers, City Hall, One Frank Ogawa Plaza

The Planning Commission will hold a public hearing to certify the Final EIR and make a decision on the planning permits for the project.


Commission agenda:

Environmental documents and project video:

ULTRA alternatives for the Rockridge Shopping Center

Here are two alternatives proposed by Urbanists for a Livable Temescal Rockridge Area ("ULTRA") for redevelopment of the Rockridge Shopping Center.  ULTRA advocates higher-density transit-oriented residential development. 

Two RCPC-generated alternative proposals for redevelopment of the Rockridge Shopping Center

Here are two proposals prepared by RCPC members as alternatives to Safeway's plans for the Rockridge Shopping Center.  The first, prepared by Rockridge architect Glen Jarvis, keeps much of Safeway's proposal, but makes the shopping street an integral part of the design and opts to leave the Chase Bank in its current corner building rather than allow it a drive-through window.

Planning Commission Design Review Committee Public Hearing

Event Time: 
Wednesday, January 26, 2011 - 5:00pm - 7:00pm
Oakland City Hall 1 Frank Ogawa Plaza Hearing Room #1

The Oakland Planning Commission's Design Review Committee expects to hold a public hearing on Safeway's plans for redeveloping the Rockridge Shopping Center (corner of Broadway and Pleasant Valley Ave.) at its January 26th meeting.

June Town Hall: Development; DEIR

As a session dedicated to a review of the most effective ways to prepare written comments on the City’s Draft Environmental Impact Report (DEIR) for the College Avenue shopping center development, June’s Town Hall presentation attracted many Rockridge residents.

In addition, attendees heard a preview of Safeway’s new plans for the Rockridge Shopping Center (RRSC), located at 51st/ Pleasant Valley and Broadway.

Rockridge Shopping Center (Corner of Broadway and Pleasant Valley)

The RCPC board also heard a presentation from David Zystra of Safeway’s Property Development Centers division, who reported that the newest revised plans for redeveloping the Rockridge Shopping Center involve a slightly bigger expansion (130,000 sq. ft. versus 110,000 sq. ft in the previous proposal). They also include actual internal streets within the shopping center, rooftop parking instead of the subterranean lot previously proposed, and a new threestory structure on the corner of Pleasant Valley and Broadway, where the Chase Bank building is now.

Syndicate content