Safeway - College Avenue

Safeway on College Project Controversy Comes to a Head

Tuesday, July 10, 2012

"A 62,000 sq.ft. self-contained shopping center with a 50,000 sq. ft. second-floor Safeway "Lifestyle" store and 12,000 sq. ft. of "small shop" street-level storefronts on College at Claremont." "Safeway's proposal to more than double the size of its store at College and Claremont avenues and convert it into a self-contained shopping center is headed for a showdown at the Planning Commission later this month."

RCPC and the Two Rockridge Safeway Projects -- An Editorial Opinion

Friday, October 14, 2011

Rockridge is unique, perhaps among all neighborhoods in America, in simultaneously having two proposals for expanded Safeway stores.  These projects are not happening in isolation, and their simultaneity is far from random.  Safeway has nationwide plans to expand stores to fit its “Lifestyle Store” model.  That model calls for minimum 50,000 sq. ft.

Design Review Committee gets an earful about College Avenue Safeway Project

Friday, October 14, 2011

The October 12th Design Review Committee hearing on the College Avenue Safeway Shopping Center (postponed from October 28th due the Jewish High Holidays) had more than its share of fireworks, as well as a lot of negative comments on Safeway's project.  After a short introduction by Oakland planner Peterson Vollman, Safeway's architect, Ken Lowney, presented the design of the shopping center, emphasizing how well it would fit into College Avenue.

Land Use Update: Rockridge Center and College Ave. Safeways

Sunday, May 8, 2011

As reported in last month’s Land Use Committee Update, the Draft Environmental Impacts Reports (DEIRs) for these two large and important projects have again been delayed.

Your Help Needed With College Safeway EIR Review: Funds sought to meet EIR matching grant

Friday, October 1, 2010
Contributions to RCPC’s drive to match a grant for the cost of the Safeway on College EIR (Environmental Impact Review) have begun coming in. The pending draft Environmental Impact Report (DEIR) on Safeway’s proposed 62,000 sq. ft. College Avenue shopping center project will look at the ways the City believes the proposal, almost tripling the size of the current 22,500 sq. ft. store, will affect the surrounding community. Traffic, bicycle and pedestrian safety, air and water quality, noise, aesthetics, are all being studied.

RCPC Seeks Community Help with College Ave. Safeway Review

Sunday, September 5, 2010

The city of Oakland will soon release a draft Environmental Impact Report (DEIR) on Safeway’s proposed 62,000 sq. ft. College Avenue shopping center project.The report will look at the ways in which the City believes the project, which almost triples the size of the current 22,500 sq. ft. store, will affect the surrounding community.

Land Use Committee Meeting

Event Time: 
Wednesday, December 18, 2013 - 7:30pm - 9:00pm
Rockridge Library

Consider, discuss and make recommendations to the Board of Directors on land use projects and issues in Rockridge.

All Rockridge residents are welcome to attend.

Your comments, pro or con, on all issues are encouraged. Please direct your comments to LUC Chair, RCPC, 4123 Broadway PMB 311, Oakland, CA 94611 or via e-mail to

RCPC raising funds to pay Safeway EIR expenses

Friday, July 2, 2010

The Rockridge Community Planning Council is teaming up with FANS (Friends And Neighbors of College Avenue) to hire expert consultants to review and comment on the Draft Environmental Impact Report (DEIR) for Safeway’s 62,000 sq. ft. College Avenue Shopping Center.  The shopping center would replace Safeway’s existing 22,500 sq. ft. grocery store, which has served the area for forty years.

College Avenue Safeway Shopping Center (Corner of College & Claremont Avenues)

The Draft Environmental Impact Report (DEIR) on this 62,000 sq. ft. commercial project is expected to be released some time in the next month or two. RCPC will post information about the DEIR’s availability on the Web site and will also send out notification of the publication on the RCPC e-newsletter. Copies should be available for review at the Rockridge branch library and in electronic form on the City’s Web site.

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